Deep website Content Audit
Using the psychology of text, we'll increase your leads, loyalty, and conversions.
We look at your content from four angles: marketing (does it actually sell?), writing quality (flow and readability), neuromarketing (which emotions and triggers spark action), and brain science (how people process and decide).
Request an Auditincrease in user actions when your site structure is simple
lift in sales when the benefits are framed correctly
increase in time on page thanks to short, scannable sections
trust when you use specifics instead of abstractions
A simple headline shift
conversions
A SaaS company tested two versions of their homepage headline. The only change? What they emphasized.
 Before: | "Start your free trial today." |
 After: | "Join 12,000 teams who launch faster with us." (Uses credibility, specificity, and a clear outcome.) |
Result: +89% increase in sign-ups.
People don’t respond to commands. Тhey respond to proof, clarity, and a meaningful promise. When you shift the headline from pushing an action to showing a benefit backed by real users, conversions rise dramatically. This isn’t magic. It’s understanding human psychology + strategic copywriting.
Marketers say:
“Know your audience. Create a clear offer. Use AIDA.”
But that’s only 10% of your content’s potential. Only 1% of businesses know how to unlock the rest.
DID YOU KNOW?
Scroll carefully - these insights may surprise you
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/001
Short sentences give the brain a sense of control and confidence.
They create natural pauses, make text easier to breathe through, and anchor key ideas automatically.
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/002
Did you know people decide with emotion firt, and only later use logic to justify it?
Your copy must speak to the feeling before it speaks to the mind. Lead with what resonates emotionally, and then support it with clear, grounded reasoning. Reverse that order, and engagement drops instantly.
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/003
Every abstract promise needs real, tangible proof — otherwise the brain simply doesn’t believe it.
If you say something is “high-quality,” anchor it with specifics: “crafted to last 10,000 hours” or “backed by a 2-year guarantee.” Details turn vague claims into something the reader can trust.
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/004
Engagement can be increased by two to three times using sensory cues.
Because the human brain is wired to respond to physical experience. The moment your copy evokes something the reader can feel,you move from passive reading to active immersion.
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/005
Did you know that using passive voice can lower tension in difficult or sensitive situations?
Instead of saying “You made a mistake,” try “There was an inaccuracy in the text.” It feels softer and more human, without assigning blame.
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/006
The ideal line length is up to 70 characters, and it directly affects how people trust your content.
When lines are too long, the brain gets tired and even strong content loses its power. Readable structure improves both trust and comprehension.
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Your competitors have no idea these rules exist.But you can use them to win!Order
Analysis of the text: how exactly do we go about it
What we check:
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Does each block
keep attention? -
Does the phrasing
build trust? - Does it drive action or cause drop-off?
- Are the benefits clear from the reader’s perspective, not just the writer’s?
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Are there any awkward or
confusing spots?
We flag issues that hurt your business:
- Long-winded intros
- Weak or irrelevant offers
- “Dead zones” where readers stop
- Gaps between message and meaning
Your website
is in safe
hands
Our audits are led by a strategist with 15+ years of experience
in copywriting, journalism, marketing, and NLP.
Olga Garicichina
This isn’t a cookie‑cutter check. It’s a deep dive into your site’s structure, messaging, and overall impact.
What You Get
- Audit of 1–3 key pages
- Identified areas where attention, trust, or action is lost
- A PDF report with analysis, comments, and clear recommendations
- Alternative wording for stronger messaging
This is a revolutionary approach to content. For the first time,
multiple sciences are used together to analyze your copy.
This audit is for you if…
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You get traffic, but no leads
People visit but don’t leave contacts, meaning the copy failed.
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Your text looks “nice” but doesn’t convert
It looks polished, but no trust, no emotion, no action.
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Customers don’t see the value
The focus is on you, not them. They don’t see “what’s in it for me”.
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You struggle to explain your value
You know your strengths but can’t phrase them in a way that grabs attention.
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The page doesn’t drive sign‑ups
It doesn’t guide users to take action.
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You’re preparing for a launch or rebrand
You want more than “pretty words”! You want a copy that performs.
If even one point sounds familiar, this audit will show you exactly where your content falls short, and how to fix it.
Copy that works
like a true member
of your team
We focus on:
Rhythm, pace, and flow
Easy to read and skim
Emotion, trust, and benefits
Does it inspire or drain?
Structure, triggers, CTAs
Clear sequence, climax, and next step
This isn’t just proofreading. It's a strategy. We map the entire text flow to reveal:
- how it reads
- how it’s perceived
- how it delivers results
How our content audit is different
Here is the Difference
Time to Act Strategically
Learn to see your product through the eyes of your customer
and build a website you’d want to land on yourself.
Order Audit
Frequently Asked Questions
We have answers
Something still unclear or special?
We’re ready to dive into your exact question.
Go ahead and write to us using the form —
you’ll get a personal reply.
We analyze structure, rhythm, benefits, associations, sensory triggers, points of lost trust, CTA logic, and the overall behavioral dynamics of the text. This is not about fixing mistakes. This is about creating impact.
That’s when the audit is most valuable. We show where the text sounds right but doesn’t work. And what needs to change for it to convert.
Your report includes precise edits, new phrasing options, and the logic behind each change. You receive ready solutions, not vague suggestions. If you want, you can also order a full rewrite for a symbolic fee.
Yes. The audit works for product pages, expert content, service pages, and personal brands. We adapt the focus to your specific goals.
A PDF report plus a Google Doc with comments. If you want, you’ll also get audio or video notes for the key blocks. Clear. Simple. No fluff.
It depends on the volume, but usually 3 to 5 business days. If you need it faster, let us know. We’ll find a solution.
Ready to discuss your project?
Every day, we help companies like yours build and maintain Craft CMS projects of all sizes. On time and on budget — let’s make your vision a reality.
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